T-Plan Fast-Start Roadmapping Process
2000
- Robert Phaal
- Clare Farrukh
- David Probert
The T-Plan fast-start method is a workshop-based approach for rapidly creating a first-pass technology roadmap. Developed at the University of Cambridge, it brings together technical and commercial managers in a structured process. The workshop focuses on four key perspectives, represented by layers: market/business drivers, product/service systems, technology solutions, and underlying resources, all mapped against a timeline.
The T-Plan fast-start process was designed to overcome the common hurdles of traditional, lengthy roadmapping exercises, which can be resource-intensive and slow. The core of the method is a highly structured, facilitated workshop that can often be completed in a single day. Participants, representing a cross-section of the organization, first brainstorm and post notes on large charts corresponding to the roadmap layers. The top chart, ‘Market’, captures key trends and drivers. The second chart, ‘Product’, details the features and functionalities needed to address the market. The third, ‘Technology’, identifies the technologies required to deliver those products. The final chart, ‘Resources’, outlines the necessary knowledge and skills.
This process ensures that technology investments are directly linked to market needs from the outset. The facilitator guides the group to create linkages between items on different charts, forming a coherent narrative across time. The result is a powerful, visually communicative tool that builds consensus and provides a solid foundation for more detailed planning and execution. Its efficiency and collaborative nature make it particularly suitable for organizations that need to align their teams quickly around a shared strategic vision.
UNESCO Nomenclature: 3301
– Business administration
Precursors
- technology roadmapping concepts from Motorola
- workshop facilitation techniques
- brainstorming methods
- affinity diagramming
Applications
- corporate strategy workshops
- new product development planning
- SME (small and medium-sized enterprise) strategic planning
- university-industry collaboration projects
- technology transfer offices
Potential Innovations Ideas
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Related to: T-Plan, fast-start, roadmapping, strategic workshop, University of Cambridge, business drivers, product planning, technology management, consensus building, visual planning.