Product Management

Product Management is the strategic function that oversees the development and lifecycle of a product, ensuring it meets market needs and aligns with business objectives. It involves cross-functional collaboration among design, engineering, marketing, and sales teams to guide the product from conception through to launch and beyond. Effective product management requires a deep understanding of customer insights, competitive landscape, and technological trends to drive innovation and maximize product value.

context in the shop

Marketing on the shelf

There was the off-the-shelf product, now there is the on-the-shelf marketing.  An example combining several technics in a Customer-friendly and

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