45+ More Cognitive Science Tricks for Games and Marketing: Psychological and Engagement
New product designs, innovations, and especially game mechanics are built to tap into fundamental human motivations for competence, autonomy, and
Human-Centered Design
Human-Centered Design (HCD) is an approach that prioritizes the needs, preferences, and behaviors of end-users throughout the product development process. It involves iterative cycles of research, prototyping, and testing, ensuring that solutions are tailored to enhance user experience and satisfaction. By fostering empathy and understanding, HCD ultimately aims to create products that are not only functional but also resonate with users on a personal level.
45+ Cognitive Science Tricks for Games and Marketing: Psychological and Engagement
Where social science and data analyses helps hooking the player or the buyer: the design of modern interactive entertainment relies
Use or Abuse 25 Cognitive Biases in Product Design and Manufacturing
Cognitive biases are shortcuts in human thinking that shape all decisions. Product designers and engineers can improve their work by
English For Foreigners – Avoid Brits Traps
British English can be confusing for non-native speakers because politeness often leads to indirect language, making it hard to know
Engineers at work (or not!)
Where engineers’ creativity is used to fake work activity. In these times of more and more remote work and home
Forms Follow Function … in Product Design Especially
“Forms Follow Function” is an old key design concept that started in architecture in the mid of the XX’s. Modern
Great 10 Logo Design Tips You Will Use
A great video from Aaron Draplin & LinkedIn Learning about logo design and the necessary ideas and concepts research. Many
Is it Engineering or is it Art ?
Came the other day under this roof, which is a walkway on the other side … and was a bit
Keep low profile with acronyms when designing
We all came along once in a while with a nice & technical PowerPoint to read, where damn, there were
20 Best Tips to Design for Cleanability
In some industries, Design for Cleanability is just a must (food, medical), in all others, you may just want your
Ikea Parody: the Ergonomics Lesson
An ergonomics lesson provided by an Ikea video, promoting their paper catalog (the “bookbook™”) is fantastic from many points of
