A great video from Aaron Draplin & LinkedIn Learning about logo design and the necessary ideas and concepts research. Many tips given are also applicable to any creative process and Product Design and ideation.
The Design Logo Expert Video
Aaron is a character & a great communicant for sure, but before our own advice and tips, let’s focus on his way of working, starting from the ideation stage, do’s and don’ts applicable to many Product Design processes:
First the “hardware” 🙂
“the magic of a pencil, a paper and field notes”
Logo design
just pencil and paper at first! … to let any idea go through at least to some visual. Use software only after. And -like him- software with good ergonomics for most frequent tasks and that you master well does worth every cent.
a small paper notebook: you can keep ideas for later instead of never opening an old file stored somewhere. Not to say, if you have an idea or see something while traveling or at home, you can add to it within seconds –> “field notes“
🔒
The rest of this article is reserved for members
To limit scraping bots (currently 40,000 hits per day!), we had to restrict access to full articles and tools to registered members only.
Topics covered: Logo Design, Ideation, Product Design, Ergonomics, Creative Process, Field Notes, Methodology, Trademarks, Symbols, Visual Communication, Branding, Typography, ISO 9001, ISO 9241, ISO 13407, ISO 27668, ISO 20252, and ISO 25010..