45+ Cognitive Science Tricks for Games and Marketing: Psychological and Engagement
Where social science and data analyses helps hooking the player or the buyer: the design of modern interactive entertainment relies
User-Centered Design
User-Centered Design (UCD) is an iterative design process that prioritizes the needs, preferences, and behaviors of end users throughout the development of a product. By actively involving users in each stage—from research and ideation to prototyping and testing—UCD ensures that the final product is both functional and intuitive. This approach not only enhances user satisfaction but also drives innovation by aligning design solutions with real-world user experiences.
Latest Publications & Patents on Aerogels and Aerographene
This week: Artificial Intelligence, Drug Delivery Systems, Optimization, Aerogel, Laser-Induced Graphene, Electrocatalysts, Oxygen Reduction Reaction, Energy Storage, nanocellulose, composite aerogel,
Dark Web vs Darknet vs Deep Web: 101 & More
The terms “dark web,” “darknet,” and “deep web” are often used interchangeably, but they describe distinct layers and components of
The “Dantzig Effect” For Innovation
Innovation often blooms in unexpected mindsets, as exemplified by George Dantzig’s remarkable experience with two statistics problems famously deemed unsolvable
Innovation.world’s Concept Explorer™
Innovation.word’s Concept Explorer™ offers a dynamic and visual method for navigating concepts and linguistic connections: it renders conceptual relationships as
Persona Card Creator™
A persona card distills key demographic and behavioral attributes of a target customer segment into a concise reference format. Marketers
Red Teaming for Product Design
Red Teaming is the structured process in which an independent group, known as the “Red Team,” adopts the perspective of
Autocracy Calculator™
Test our free exclusive Autocracy Calculator™ to evaluate if the country of your choice is more likely a democracy or
Customer Specific Requirements (CSR) impact on Projects
Nearly 70% of R&D projects don’t meet their customer specific needs. This large number shows how important clear CSR is
Product Designer vs Industrial Designer Career
I often find myself at a crossroads between aesthetic, creativity and function in the design world. The paths of product
Brandolini’s Law: Spotting Fake Info in Engineering & Design
Discover Brandolini law and learn how to identify and debunk fake information in engineering and product design. Get expert tips
Graphical Symbols and Color Coding Standards
Colors and graphical symbols are often used to convey specific types of information across various contexts, in a fast and
