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Persona Card Creator™

Agile Methodology, Behavioral Design, Customer Experience, Design Thinking, Innovation, Market Research, Product Development, User experience (UX), User-Centered Design

A persona card distills key demographic and behavioral attributes of a target customer segment into a concise reference format. Marketers and product teams rely on these cards to communicate user needs, pain points, motivations, and key purchase drivers in a structured manner. Personas encapsulate real or research-based user data, including lifestyle details, technology use patterns, and brand affinities, to paint a comprehensive picture of the intended audience.

Materialize your clients and users with persona cards

This is particularly useful when introducing a new concept or targeting an unknown market, ie when the company has no reference to compare to.

Before initiating the product development, teams consult persona cards to inform decision-making at every stage, from feature prioritization, MVP, to messaging strategy. These references often draw from qualitative interviews and quantitative market research, ensuring an evidence-driven approach to user-centered design.

NEW Your Persona is now automatically positioned on a North America and European age/incomes statistical graph (see on the bottom). Unique!

I. Your Product

Product Name:

II. Core Identifying Information

Persona Name:

(needed for the graph below)

Quote/Motto: Archetype/Role: Mood (for image): Skin Color (for image): Hair Color (for image): Outfit Color (for image):

III. Demographic Information

Age:

(needed for the graph below)

Gender: Location: Occupation/Job Title:

Income Level/Range:

(needed for the graph below)

Education Level: Family Status/Marital Status:

IV. Psychographic Information

Goals & Motivations: Frustrations & Pain Points: Needs & Expectations: Personality Traits/Adjectives: Values & Beliefs: Interests & Hobbies:

V. Behavioral Information

Tech Savviness: Preferred Devices: Operating Systems Used: Favorite Apps/Software: Social Media Usage: Online Shopping Habits: Information Sources:

VI. Product-Specific Information

Scenario/Story: Key Tasks with ProductABC: Brand Affinity/Loyalty:

ProductABC - Persona Card Passport

ProductABC

IDENTIFICATION

Name:

Archetype:

Quote:

DEMOGRAPHICS

Age:

Gender:

Location:

Occupation:

Income:

Education:

Family:

PSYCHOGRAPHICS

Goals & Motivations:

Frustrations & Pain Points:

Needs & Expectations:

Personality:

Values:

Interests:

BEHAVIORAL

Tech Savviness:

Preferred Devices:

OS Used:

Fav Apps:

Social Media:

Shopping Habits:

Info Sources:

PRODUCT INTERACTION

Scenario:

Key Tasks:

Brand Affinity:

Persona vs Income Percentiles by Age (USD)

Important: about the statistics of the graph

These values are aggregated averages, from various online public sources, provided here for indication only, ranging -depending on the country and the available numbers- from 2021 to 2023, and converted into US dollars at the rate of that year.

North America: takes USA and Canada into account
European region: takes Great-Britain, France, Germany, Italy and Spain into account

These values help to classify your Persona, but because of the various factors not included here (taxes, costs of living …) these values should not be used to compare one region to another.

Topics covered: Persona Card, target customer segment, user needs, pain points, motivations, purchase drivers, user data, lifestyle details, technology use patterns, brand affinities, product development, user-centered design, qualitative interviews, quantitative market research, evidence-driven approach, MVP, messaging strategy, ISO 9241, ISO 25010, ISO 13407, ISO 20282, and ISO 9241-210..