A persona card distills key demographic and behavioral attributes of a target customer segment into a concise reference format. Marketers and product teams rely on these cards to communicate user needs, pain points, motivations, and key purchase drivers in a structured manner. Personas encapsulate real or research-based user data, including lifestyle details, technology use patterns, and brand affinities, to paint a comprehensive picture of the intended audience.
This is particularly useful when introducing a new concept or targeting an unknown market, ie when the company has no reference to compare to.
Before initiating the product development, teams consult persona cards to inform decision-making at every stage, from feature prioritization, MVP, to messaging strategy. These references often draw from qualitative interviews and quantitative market research, ensuring an evidence-driven approach to user-centered design.
Your Persona is now automatically positioned on a North America and European age/incomes statistical graph (see on the bottom). Unique!
I. Your Product
II. Core Identifying Information
(needed for the graph below)
III. Demographic Information
(needed for the graph below)
(needed for the graph below)
IV. Psychographic Information
V. Behavioral Information
VI. Product-Specific Information
ProductABC - Persona Card Passport
IDENTIFICATION
Name:
Archetype:
Quote:
DEMOGRAPHICS
Age:
Gender:
Location:
Occupation:
Income:
Education:
Family:
PSYCHOGRAPHICS
Goals & Motivations:
Frustrations & Pain Points:
Needs & Expectations:
Personality:
Values:
Interests:
BEHAVIORAL
Tech Savviness:
Preferred Devices:
OS Used:
Fav Apps:
Social Media:
Shopping Habits:
Info Sources:
PRODUCT INTERACTION
Scenario:
Key Tasks:
Brand Affinity:
Persona vs Income Percentiles by Age (USD)
Important: about the statistics of the graph
These values are aggregated averages, from various online public sources, provided here for indication only, ranging -depending on the country and the available numbers- from 2021 to 2023, and converted into US dollars at the rate of that year.
- North America: takes USA and Canada into account
- European region: takes Great-Britain, France, Germany, Italy and Spain into account
These values help to classify your Persona, but because of the various factors not included here (taxes, costs of living …) these values should not be used to compare one region to another.