Persona Card Creator™

Persona Card Creator compared with Xtensio and HubSpot Make My Persona
Persona Card Creator	Xtensio	HubSpot Make My Persona
Structure of the persona: Preset fields in five blocks: core identity, demographics, psychographics, behavior (devices, apps, information sources) and product-specific scenario, key tasks and brand affinity. Age and income are placed on an indicative chart for North America and Europe.	Structure of the persona: Template-based deliverables edited in a shared workspace, with a Personas and UX template category. Layout and content are free to change.	Structure of the persona: A fill-in form covering persona name, a stock photo, job title, duties, goals and challenges, as described in a 2015 review. The structure is lighter than the other two.
Output and export: PDF or PNG, in a passport-style card layout.	Output and export: PDF and image exports on the free plan carry a visible Xtensio watermark. Unbranded exports and HTML export need the paid plan.	Output and export: The 2015 review describes an editable Word document sent by email. The current output is not confirmed.
Cost and limits: Free to use. A free registered account is needed for full-size images and downloads.	Cost and limits: A free plan with no expiry allows 10 deliverables and one team member. Xtensio Plus is a paid per-seat plan.
Data storage: A persona can be saved in the browser in one of three slots, so nothing is stored on a user account by default.	Data storage: Documents are stored in the online workspace, with 90 days of version history on the free plan and 365 days on Plus.
When to choose it: Choose it for a quick persona to frame a new product concept, especially when no market data exists yet.	When to choose it: Choose it for team collaboration and branded UX documents, when a persona is one deliverable among several.	When to choose it: Choose it only if a short marketing-oriented persona is enough and the tool is still offered by HubSpot.

Persona Card Creator compared with Xtensio and HubSpot Make My Persona

Persona Card Creator

Xtensio

HubSpot Make My Persona

Structure of the persona: Preset fields in five blocks: core identity, demographics, psychographics, behavior (devices, apps, information sources) and product-specific scenario, key tasks and brand affinity. Age and income are placed on an indicative chart for North America and Europe.

Structure of the persona: Template-based deliverables edited in a shared workspace, with a Personas and UX template category. Layout and content are free to change.

Structure of the persona: A fill-in form covering persona name, a stock photo, job title, duties, goals and challenges, as described in a 2015 review. The structure is lighter than the other two.

Output and export: PDF or PNG, in a passport-style card layout.

Output and export: PDF and image exports on the free plan carry a visible Xtensio watermark. Unbranded exports and HTML export need the paid plan.

Output and export: The 2015 review describes an editable Word document sent by email. The current output is not confirmed.

Cost and limits: Free to use. A free registered account is needed for full-size images and downloads.

Cost and limits: A free plan with no expiry allows 10 deliverables and one team member. Xtensio Plus is a paid per-seat plan.

Data storage: A persona can be saved in the browser in one of three slots, so nothing is stored on a user account by default.

Data storage: Documents are stored in the online workspace, with 90 days of version history on the free plan and 365 days on Plus.

When to choose it: Choose it for a quick persona to frame a new product concept, especially when no market data exists yet.

When to choose it: Choose it for team collaboration and branded UX documents, when a persona is one deliverable among several.

When to choose it: Choose it only if a short marketing-oriented persona is enough and the tool is still offered by HubSpot.