Isso força você a definir rapidamente o perfil típico do seu cliente-alvo (ou seja, "Persona") para qualquer novo produto. design de produto.
UM deve when attending a new market or proposing a new concept when you have nothing to compare to.
Disponibilizam-se várias opções de armazenamento, resultando numa apresentação com um visual agradável de "passaporte".
| Persona Card Creator | Xtensio | HubSpot Make My Persona |
|---|---|---|
| Structure of the persona: Preset fields in five blocks: core identity, demographics, psychographics, behavior (devices, apps, information sources) and product-specific scenario, key tasks and brand affinity. Age and income are placed on an indicative chart for North America and Europe. | Structure of the persona: Template-based deliverables edited in a shared workspace, with a Personas and UX template category. Layout and content are free to change. | Structure of the persona: A fill-in form covering persona name, a stock photo, job title, duties, goals and challenges, as described in a 2015 review. The structure is lighter than the other two. |
| Output and export: PDF or PNG, in a passport-style card layout. | Output and export: PDF and image exports on the free plan carry a visible Xtensio watermark. Unbranded exports and HTML export need the paid plan. | Output and export: The 2015 review describes an editable Word document sent by email. The current output is not confirmed. |
| Custos e limites: Free to use. A free registered account is needed for full-size images and downloads. | Custos e limites: A free plan with no expiry allows 10 deliverables and one team member. Xtensio Plus is a paid per-seat plan. | |
| Data storage: A persona can be saved in the browser in one of three slots, so nothing is stored on a user account by default. | Data storage: Documents are stored in the online workspace, with 90 days of version history on the free plan and 365 days on Plus. | |
| Quando escolher: Choose it for a quick persona to frame a new product concept, especially when no market data exists yet. | Quando escolher: Choose it for team collaboration and branded UX documents, when a persona is one deliverable among several. | Quando escolher: Choose it only if a short marketing-oriented persona is enough and the tool is still offered by HubSpot. |
Tópicos abordados: Persona, Cliente-alvo, Perfil, Design de produto, Pesquisa de mercado, Desenvolvimento de conceito, Experiência do usuário, Insights do cliente, Design Thinking, Segmentação de mercado, Persona do usuário, Estratégia de produto, ISO 9241, ISO 25010, ISO 13407, ISO 20282 e ISO 9241-210.
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