“It’s Not a Bug, It’s a Feature” Cheat Sheet for Poor Marketers and Designers
The phrase “It’s not a bug, it’s a feature” has emerged as a notable expression in the fields of software
Product Differentiation
Product differentiation refers to the process of distinguishing a product from others in the market by highlighting unique features, benefits, or attributes that appeal to specific consumer needs. This strategic approach aims to create a competitive advantage, enabling a brand to stand out and foster customer loyalty. By effectively communicating these differences, companies can enhance perceived value and justify premium pricing.
Competitive Analysis with Porter’s Five Forces
Did you know industries with easy entry often make less money and control less market? This interesting point shows why
Product Unique Selling Proposition (USP): Definition and Strategies
A Unique Selling Proposition (USP) is crucial for setting your business apart. It highlights what’s special about your product or
How to Price a New Product Based on Its Features and Benefits
Pricing your tech product based on what customers think it’s worth can boost your revenue by 30%. This fact shows
Craft a Winning Value Proposition for Your New Product
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
Pitiful marketing technics used (or not) in product designs
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will
Marketing on the shelf
There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and
Next Product Evolution – 5 Best Tips How To
So your product is out, top-notch, and well-established so is the brand? And now what? Now comes the time for
Best Packaging Design for Good Shelf Positioning
Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for
