Diferenciación de productos

Product differentiation refers to the process of distinguishing a product from others in the market by highlighting unique features, benefits, or attributes that appeal to specific consumer needs. This strategic approach aims to create a competitive advantage, enabling a brand to stand out and foster customer loyalty. By effectively communicating these differences, companies can enhance perceived value and justify premium pricing.

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Marketing en la estantería

Antes existía el producto "listo para usar", ahora existe el marketing "listo para usar". Un ejemplo de la combinación de varias técnicas en un producto fácil de usar para el cliente.

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