All Product Differentiation Related

The phrase “It’s not a bug, it’s a feature” has emerged as a notable expression in the fields of software

Did you know industries with easy entry often make less money and control less market? This interesting point shows why

A Unique Selling Proposition (USP) is crucial for setting your business apart. It highlights what’s special about your product or

Pricing your tech product based on what customers think it’s worth can boost your revenue by 30%. This fact shows

In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a

Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will

There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and

So your product is out, top-notch, and well-established so is the brand? And now what? Now comes the time for

Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for