Market Pull & Technology Push: How to Combine for Innovative Designs
Finding the perfect mix of market needs and new tech is key in product design. This blend of what customers
Customer Experience
Customer Experience (CX) refers to the holistic perception and interaction a customer has with a brand throughout their entire journey, encompassing every touchpoint from initial awareness to post-purchase support. It involves understanding and addressing customer needs, preferences, and emotions to create meaningful and memorable interactions that foster loyalty and satisfaction. In product design and innovation, prioritizing customer experience ensures that solutions are not only functional but also resonate emotionally with users, enhancing overall engagement and value.
Craft a Winning Value Proposition for Your New Product
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
Customer Experience (CX) vs User Experience (UX) in Product Design
Designers: do you know the difference between customer experience (CX) and user experience (UX) design? While this could be the
(What a) price drop !
Do you think you have a good deal? just look better. Just in case, we calculated that for you: this
The 7 Habits of Highly Effective People animated slideshow
“7 Habits of Highly Effective People” made famous by Stephen R. Covey is powerfully summarized in seven(!) minutes, with original
Pitiful marketing technics used (or not) in product designs
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will
Marketing on the shelf
There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and
Best Packaging Design for Good Shelf Positioning
Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for
Protective peeling film layer
These peeling films are supposed to be easily …. peelable! But read-on, to avoid annoying your customer, or even worse,
“Once in a while…” Steve Jobs Iconic Product Design & Marketing
Among other Steve Jobs sentences, this one became Product Introduction history, with even some parodies, but there is much more
Easy 3 Gold Nuggets for Innovation
Got no innovation ideas? Tired of hearing problems, complaints, negative feedback, or never-ending suggestions from customers, users, colleagues … or
