Persona Card Creator™
A persona card distills key demographic and behavioral attributes of a target customer segment into a concise reference format. Marketers
Customer Experience
Customer Experience (CX) refers to the holistic perception and interaction a customer has with a brand throughout their entire journey, encompassing every touchpoint from initial awareness to post-purchase support. It involves understanding and addressing customer needs, preferences, and emotions to create meaningful and memorable interactions that foster loyalty and satisfaction. In product design and innovation, prioritizing customer experience ensures that solutions are not only functional but also resonate emotionally with users, enhancing overall engagement and value.
English For Foreigners – Avoid Brits Traps
British English can be confusing for non-native speakers because politeness often leads to indirect language, making it hard to know
Customer Specific Requirements (CSR) impact on Projects
Nearly 70% of R&D projects don’t meet their customer specific needs. This large number shows how important clear CSR is
Product Unique Selling Proposition (USP): Definition and Strategies
A Unique Selling Proposition (USP) is crucial for setting your business apart. It highlights what’s special about your product or
How to Price a New Product Based on Its Features and Benefits
Pricing your tech product based on what customers think it’s worth can boost your revenue by 30%. This fact shows
Minimum Marketable Product (MMP) vs MVP: Key Differences in Product Development
How do we tell apart a market-ready product from a basic concept? It’s key to grasp the difference between a
Maximize Profits with Accurate ROI Calculation Methods
Understanding ROI calculation is key in today’s market. It’s more than numbers—it’s about gauging how well your investments work. By
Market Pull & Technology Push: How to Combine for Innovative Designs
Finding the perfect mix of market needs and new tech is key in product design. This blend of what customers
Craft a Winning Value Proposition for Your New Product
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
Customer Experience (CX) vs User Experience (UX) in Product Design
Designers: do you know the difference between customer experience (CX) and user experience (UX) design? While this could be the
(What a) price drop !
Do you think you have a good deal? just look better. Just in case, we calculated that for you: this
When company’s core values meet lean and efficient process
a simple review of Bla Bla Car motos, all visual
