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(What a) price drop !

ridiculous price reduction

Do you think you have a good deal? just look better. Just in case, we calculated that for you: this “exceptional” deal is … a -1(one) cent special offer !!! -0.37% !!! Good that they do not oblige to buy several bottles to obtain such a bargain

 As seen in a supermarket (guaranteed not photoshopped):

Ridiculous price reduction
ridiculous price reduction

Translation, if not obvious:

Price Drop

“AVANT”(french) = before

€ 2.72

“APRES”(french) = after

€ 2.71

Is the customer so stupid? or is some typo mistake or some missing digit? or some contractual requirement? or a printing software bug?

… good that there is no automatic value rounding by the way 🙂

The mistake is human. Think & review twice all your customer activities + view from the customer side!

Topics covered: price drop, price reduction, exceptional deal, special offer, bargain, customer activities, contractual requirement, printing software bug, value rounding, typo mistake, supermarket pricing, price analysis, consumer behavior, marketing strategy, discount pricing, human error, customer perception, ISO 9001, ISO 10002, ISO 14001, ISO 26000, and ISO 50001..

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