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“Once in a while…” Steve Jobs Iconic Product Design & Marketing

get ideas from other technologies

Among other Steve Jobs sentences, this one became product introduction history, with even some parodies, but there is much more than this communication technique here. The tools and the coherence between product in-house brainstormings, and later market arguments are our topic here. In modern methodology, Product Development simply.

Iconic Product Introduction

or

How to use internal R&D arguments for sales

Featuring a real modern in-house R&D and marketing team brainstorming, except that this time it’s a public (and commercial) one, used for marketing.

 

 

  • … not to forget his presentation skills: teasing, speech effects (3 products introduction … all in one) and jokes

 

Note: publicly showing & comparing competitor products namaingly may be a risky exercise depending on the country.

Or can be made on purpose to start a buzz campaign. In any case, double-check that & your arguments before proceeding or prepare your lawyers.

Get ideas from other technologies
from computers
Keep simple and ergonomic
keep simple and ergonomic
Market intelligence
market intelligence
Market positionning
product market positioning

Now the iconic video : 

To end with his famous

“And boy, have we patented it.”

🔒

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Topics covered: Product Development, Iconic Product Introduction, Technology Push, Competitor Analysis, Ergonomic Analysis, Product Positioning, Market Intelligence, Multichannel Marketing Model, Less Is More, Target Market Understanding, Emotional Advertising, Brand Positioning, Customer Loyalty, Premium Pricing, Minimal Design, User Experience, Net Promoter Score (NPS), Apple Marketing Strategies, ISO 9001, ISO 14001, ISO 26000, ISO/IEC 25010, and ISO 9241..

Historical Context

1914
1950
1957
1960
1960
1970
1980
1914
1942
1957
1957
1960
1965
1970
1980

(if date is unknown or not relevant, e.g. "fluid mechanics", a rounded estimation of its notable emergence is provided)

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