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Quick non-alcoholic drinks Fun Market Survey

Consumer Experience, Design Thinking, Market Research, Process Improvement, Product Development, Product Management, Quality Assurance, Quality Control, Sustainability Practices

a short breakdown of the market of non-alcoholic drinks in Europe, just from observation and artifacts in an airport.

This is not intended to be a scientific complete study -ready below- but a fun Fun Market Survey blog article pushing to observe surrounding facts

Survey results

Well, just from observation:

Soft drink study results. Quick non-alcoholic drinks fun market survey. Consumer experience — drinks small market study from observation

Small study results pie — small study results pie

cola – standard:	18 slots	20%
cola – light version:	9 slots	10%
cola – no sugar version:	9 slots	10%
soda – standard:	3 slots	3%
soda – orange taste:	6 slots	7%
water – still:	41 slots	46%
water – sparkling:	4 slots	4%

And in a more visual manner:

Additional observations

food: 33%
soft non-alcoholic drinks: 66%

Self-assessment

Why these results are more thrust-able than they first look like

In fact, the reliability comes from the location & its manager/owner:

in these airport situations, these machines see a LOT of customers passing by
these vending machines are very versatile, almost anything could physically fit inside; this particularly vending machine is obviously owned by a huge brand with a huge portfolio; they could offer plenty of different sodas & drinks if there was a market for it
in order to keep the machine filled as much and as long as possible (less frequent refills=less transports) and keep their stock low (cash & refill transport), statistics and sales tracking is perfect

Why these results could be wrong

Or at least not representative:

airport passengers & airport situation is possibly not representing the full population & drink habits (no alcohol represented here; in some eastern countries, draft beer is cheaper than a bottle of water…)
limited to small bottles; larger bottles may have a different results

Table of Contents

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Topics covered: non-alcoholic drinks, market survey, observation, airport vending machines, cola, soda, water, soft drinks, consumer behavior, product variety, sales tracking, passenger demographics, market representation, drink habits, statistical analysis, vending machine management, product assortment, and consumer preferences..