HomeFunQuick non-alcoholic drinks Fun Market Survey

Quick non-alcoholic drinks Fun Market Survey

a short breakdown of the market of non-alcoholic drinks in Europe, just from observation and artifacts in an airport.

 

 

 

 

This is not intended to be a scientific complete study -ready below- but a fun Fun Market Survey blog article pushing to observe surrounding facts

Survey results

Well, just from observation:

soft drink study results
drinks small market study from observation
small study results pie
small study results pie

 

 

 

cola – standard:18 slots 20%
cola – light version:9 slots10%
cola – no sugar version:9 slots10%
soda – standard:3 slots3%
soda – orange taste: 6 slots7%
water – still: 41 slots 46%
water – sparkling: 4 slots4%

 

And in a more visual manner:

 

 

 

food versus drinks
food versus drinks

Additional observations

  • food: 33%
  • soft non-alcoholic drinks: 66%

 

Self-assessment

Why these results are more thrust-able than they first look like

In fact, the reliability comes from the location & its manager/owner:

  • in these airport situations, these machines see a LOT of customers passing by
  • these vending machines are very versatile, almost anything could physically fit inside; this particularly vending machine is obviously owned by a huge brand with a huge portfolio; they could offer plenty of different sodas & drinks if there was a market for it
  • in order to keep the machine filled as much and as long as possible (less frequent refills=less transports) and keep their stock low (cash & refill transport), statistics and sales tracking is perfect

Why these results could be wrong

Or at least not representative:

  • airport passengers & airport situation is possibly not representing the full population & drink habits (no alcohol represented here; in some eastern countries, draft beer is cheaper than a bottle of water…)
  • limited to small bottles; larger bottles may have a different results

 

RELATED ARTICLES
Exact matches only
include Online Tools
include Events

WIKI / PARTICIPATE !

Share suggestions, corrections,  examples, experience or ideas that may be integrated in this article

NEW / UPDATED

Latest News on Circular Economy

The circular economy is an industrial system that is restorative or regenerative by intention and design. In a...

About Recycling: If It Can’t Be Reduced Song, by Pete Seeger

Culture, Recycling & Singing: Pete Seeger was a folk music legend and social justice icon. He used his...

Latest News on Industrial Designers

The industrial designer is responsible for the design of manufactured products, such as cars, home appliances, or toys....

Latest Urban Ecology News

Urban ecology studies how human settlements interact with their surrounding ecosystems. It encompasses a wide range of topics,...

The Ultimate Design Review Checklist

Do not close any Design Phase without this. This extensive design review checklist is to be used at...

UPCOMING EVENTS