HomeProduct DesignMethodologiesThe 6 Kickass Jugaad Principles for Your Designs

The 6 Kickass Jugaad Principles for Your Designs

Review of the 6 Juggad principles, together with our own additions, views -sometimes different-, and examples.

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Note that this is not the Jugaad Innovation book review, which you can find in our selection of best books for Innovation.

The Jugaad Method and Principles


1-Search Opportunities in Adversity

See our Gold Nuggets for Innovation article.

2-Do More with Less

the one that is the foundation of the Jugaad Method and the title

Related to Value Analyses

3-Think and Act in an Agile Manner

Related to the Sprint method and other Blitz or Kaizen-event approaches

4-Aim to Simplicity

not exactly the Do More With Less principle above.

Strongly related and similar aim that was described in our Keep It Simple detailed article

5-Include Marginal Segments and People

In a global market, a niche segment can be a big niche

6-Follow your Heart

your intuitions

no pre-marketing studies, cabinets, lawyers, or any “adviser” or advisory board

… to be discussed

Quoting Henry Ford (possibly never said by him):

“If I had asked people what they wanted, they would have said faster horses.”

More on Juggad

Again, do buy and read the book, so as do the other complementary books and articles of Navi Radjou, Jaideep Prabhu, and Simone Ahuja.

Or view some of their talks:

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