How to Sell Ice to Eskimos (aka Marketing Shenanigans)
Right then, let’s have a quiet word about the grubby business of marketing persuasion. As a nation, we pretend to
Branding Strategies
Branding strategies encompass the deliberate approaches and tactics employed by a company to establish a distinct identity and image in the marketplace. These strategies involve the development of a cohesive narrative, visual elements, and messaging that resonate with target audiences, ultimately fostering brand loyalty and recognition. By aligning product design, innovation, research, and production with the brand’s core values and positioning, businesses can effectively differentiate themselves from competitors and enhance their overall market presence.
Greenwashing: A Gentleman’s 15 Best Tips to Exquisite Deception
Ah, so you’ve tired of the milquetoast morality of “genuine sustainability” (aka greenwashing)? You wish to ascend from the dreary
Product Unique Selling Proposition (USP): Definition and Strategies
A Unique Selling Proposition (USP) is crucial for setting your business apart. It highlights what’s special about your product or
Great 10 Logo Design Tips You Will Use
A great video from Aaron Draplin & LinkedIn Learning about logo design and the necessary ideas and concepts research. Many
Marketing on the shelf
There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and
Best Packaging Design for Good Shelf Positioning
Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for
