Relationship marketing is a strategic approach that shifts the focus from individual transactions to building long-term customer loyalty and engagement. It emphasizes customer retention, satisfaction, and lifetime value over short-term sales goals. Key tactics include customer relationship management (CRM) systems, loyalty programs, and personalized 沟通, aiming to create a strong, emotional connection between the brand and the customer. Customer segments can be summarized with a persona card, and a persona card template helps marketers keep each profile consistent.
