
Pitiful marketing technics used (or not) in product designs
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will
User-Centered Design (UCD) is an iterative design process that prioritizes the needs, preferences, and behaviors of end users throughout the development of a product. By actively involving users in each stage—from research and ideation to prototyping and testing—UCD ensures that the final product is both functional and intuitive. This approach not only enhances user satisfaction but also drives innovation by aligning design solutions with real-world user experiences.
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will
We all came along once in a while with a nice & technical PowerPoint to read, where damn, there were
So your product is out, top-notch, and well-established so is the brand? And now what? Now comes the time for
When lightweight is not just a cost optimization but the main criteria of the product to function. Can you make
A great engineered headlamp product, with the usage of many plastic tricks, a tight assembly, an all-in-one electronic board, and
You never get old, or in a somehow similar way, you can get old at any age. Find yourself out.
It’s a pleasure to dismount a very well-engineered product, both from usability, from technical and production aspects.
These peeling films are supposed to be easily …. peelable! But read-on, to avoid annoying your customer, or even worse,
An ergonomics lesson provided by an Ikea video, promoting their paper catalog (the “bookbook™”) is fantastic from many points of
Among other Steve Jobs sentences, this one became Product Introduction history, with even some parodies, but there is much more
Got no innovation ideas? Tired of hearing problems, complaints, negative feedback, or never-ending suggestions from customers, users, colleagues … or
The design principle of “Less Is More” in product design advocates for simplicity and functionality, often leading to enhanced user
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