The “Lone Nut”, the “First Follower”, and the “Fast Follower” Strategies
In innovation, we are conditioned to celebrate the pioneer—the visionary who stands alone with a groundbreaking idea. This romantic image,
Competitive Analysis
Competitive analysis is the systematic evaluation of competitors within a specific market to understand their strengths, weaknesses, strategies, and product offerings. This process involves gathering and analyzing data on competitors to identify market trends, customer preferences, and potential opportunities for differentiation. Ultimately, competitive analysis informs product design and innovation by guiding strategic decisions that enhance a company’s market position and drive growth.
How-to Best Fight a Pending Patent
A competitor’s pending patent application is often viewed as a distant threat, a legal issue to be addressed only if
All Patent Status: PCT vs Pending Patent vs Published Patent vs Granted Patent
For an engineer or product designer, understanding the specific patent status provides direct insight into design freedom and competitive intelligence.
Best 10 Patent Invalidation Strategies and Tools
Successfully invalidating a competitor’s patent is a powerful maneuver that extends far beyond simply winning a legal dispute. Patent invalidation
101 on How to Best Read a Patent (for a non Patent Attorney)
Reading a patent document presents a unique challenge for those unfamiliar with its structure and specialized terminology. Patent language often
Marketing Product Life-Cycle Analyzer™
Our Marketing Life-Cycle Analyzer™ tool offers very significant value in product design, marketing, and innovation by providing real-time insights into
Competitive Analysis with Porter’s Five Forces
Did you know industries with easy entry often make less money and control less market? This interesting point shows why
Product Unique Selling Proposition (USP): Definition and Strategies
A Unique Selling Proposition (USP) is crucial for setting your business apart. It highlights what’s special about your product or
How to Price a New Product Based on Its Features and Benefits
Pricing your tech product based on what customers think it’s worth can boost your revenue by 30%. This fact shows
Essential Guide to OSINT Techniques & Tools
Do you ever think about the power of open source intelligence (OSINT) in your work? OSINT is changing the way
Trade Secret vs NDA: Key Legal Protection Differences
Which offers better protection for your business secrets: Trade Secret laws or Non-Disclosure Agreements (NDAs)?It can be tricky to understand
Craft a Winning Value Proposition for Your New Product
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
