101 on How to Best Read a Patent (for a non Patent Attorney)
Reading a patent document presents a unique challenge for those unfamiliar with its structure and specialized terminology. Patent language often
Competitive Analysis
Competitive analysis is the systematic evaluation of competitors within a specific market to understand their strengths, weaknesses, strategies, and product offerings. This process involves gathering and analyzing data on competitors to identify market trends, customer preferences, and potential opportunities for differentiation. Ultimately, competitive analysis informs product design and innovation by guiding strategic decisions that enhance a company’s market position and drive growth.
Marketing Product Life-Cycle Analyzer™
Our Marketing Life-Cycle Analyzer™ tool offers very significant value in product design, marketing, and innovation by providing real-time insights into
Competitive Analysis with Porter’s Five Forces
Did you know industries with easy entry often make less money and control less market? This interesting point shows why
Product Unique Selling Proposition (USP): Definition and Strategies
A Unique Selling Proposition (USP) is crucial for setting your business apart. It highlights what’s special about your product or
How to Price a New Product Based on Its Features and Benefits
Pricing your tech product based on what customers think it’s worth can boost your revenue by 30%. This fact shows
Essential Guide to OSINT Techniques & Tools
Do you ever think about the power of open source intelligence (OSINT) in your work? OSINT is changing the way
Trade Secret vs NDA: Key Legal Protection Differences
Which offers better protection for your business secrets: Trade Secret laws or Non-Disclosure Agreements (NDAs)?It can be tricky to understand
Craft a Winning Value Proposition for Your New Product
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
Unveiling SWOT Analysis for the Product Design Process
Ever wondered why top brands always beat their rivals in product design? They use a strategic tool known as SWOT
