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Best 2 LEGO Lean Creative Advertisings & Free Ideation Game

Lego Lean Creative

2 free ideation games inside! For 70 years, the Danish Lego company has produced the most famous toy on earth. Not only are these bricks a nice technical tolerancing challenge over aging and factories variations, but they illustrate well the lean approach we promote for any new product design. We review how their communication is also pairing along this concept of simplicity for great Marketing.

Be sure to scroll down to review the other creative campaigns. All images are copyrighted to the mentioned authors.

And because we are innovation.world, for curiosity and technical culture, we also include an abstract of the original patent filled in 1958.

BTW, in the lean comparison, one could also compare the similarities between “Lego” coming from the Danish phrase “leg godt” meaning “play well” and the lean process term “kaizen” meaning in Japanese “change for better”.

Bricks can also be used in an original manner to create real home appliances or useful products like these Lego luminaires where the user can design the lampshade according to his mood, again and again.

Ideation game
Ideation game

Free Company Ideation Game

Related to Product Design and the two advertising campaigns below, what is the minimal brick assembly that is still a recognizable object or character, compared to a random assembly of bricks that is not? This implies the simplicity concept, the MVP design concept, and many others involved in any Product Design.

To our knowledge, this game proposal here is a first:

we suggest this Minimal Bricks Design game, as a company creativity and ideation game

Minimal Bricks DesignGame rules: each participant is given 15 simple 1-color bricks (for the 1-color version) or 3×15 bricks (for the 3-color version). The winner is the one that makes an object with the least amount of bricks that the others can recognize. Five rounds of Two minutes each. It is forbidden to repeat any creation of previous rounds.

Less is more in product design
See alsoLess Is More. Why You Want To Design Simple

 

The Lego “Imagine” Campaign

Designed by the German Jung von Matt agency in 2012. Another excellent example of a minimalistic design where the viewers (future clients) will try to guess who is who, thus illustrating well the “Imagine” campaign name.

Help needed: put in a comment on the right if you have some explanation on the psychology of how that happens without even asking the question.

(no image title to let you guess. Right-click to see the file name if you’re stuck)

Lego asterix obelix. Best 2 lego lean creative advertisings & free ideation game. Creativity

Lego donald duck. Best 2 lego lean creative advertisings & free ideation game. Creativity

Lego lucky luke daltons. Best 2 lego lean creative advertisings & free ideation game. Creativity

Lego smurfs. Best 2 lego lean creative advertisings & free ideation game. Creativity

Lego south park. Best 2 lego lean creative advertisings & free ideation game. Creativity

Lego the simpsons. Best 2 lego lean creative advertisings & free ideation game. Creativity

Lego ernie and bert. Best 2 lego lean creative advertisings & free ideation game. Creativity

Lego ninja turtles. Best 2 lego lean creative advertisings & free ideation game. Creativity

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Topics covered: LEGO, Lean, Creative Advertising, Ideation Game, Product Design, Technical Tolerancing, Simplicity, MVP Design, Minimal Bricks Design, Kaizen, Communication Strategy, Marketing, Innovation, Creativity, Branding, Campaign Analysis, User-Centered Design, Patent ISO 9001, ISO 56002, ISO 9241, ISO 13485, and ISO 10002..

Historical Context

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(if date is unknown or not relevant, e.g. "fluid mechanics", a rounded estimation of its notable emergence is provided)

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