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Comics: Sports Star Moves to Protect Likeness

Face Off: Trademark Edition

Our smiling view on today’s news: A young athlete seeks legal ownership over his own facial likeness to prevent unauthorized digital reproductions. Recent advances in artificial intelligence have increased the risk of image misuse, prompting this action. His face has already appeared on various commercial products through legitimate agreements.

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Topics covered: likeness, legal ownership, unauthorized reproductions, digital rights, artificial intelligence, image misuse, commercial products, intellectual property, consent, trademark, copyright, athlete representation, ISO 9001, ISO 27001, ISO 14001, ISO 45001, IEC 61508, and ISO/IEC 27018..

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