45+ More Cognitive Science Tricks for Games and Marketing: Psychological and Engagement
New product designs, innovations, and especially game mechanics are built to tap into fundamental human motivations for competence, autonomy, and
Ergonomics
Product design ergonomics research how people interact with products and how to optimize those interactions to make them more efficient and comfortable. In the case of Product Design, it can involve everything from how people hold and use a product, to how easy it is to access and use its various features and controls in a fast but safe manner.
45+ Cognitive Science Tricks for Games and Marketing: Psychological and Engagement
Where social science and data analyses helps hooking the player or the buyer: the design of modern interactive entertainment relies
45+ Science Tricks for Games and Marketing: Data-Driven and Statistical Tricks
In games and marketing, the application of psychological theory is measured, refined, and amplified through data and stats analysis. The
Use or Abuse 25 Cognitive Biases in Product Design and Manufacturing
Cognitive biases are shortcuts in human thinking that shape all decisions. Product designers and engineers can improve their work by
Revised NIOSH Lifting Equation in Bench Ergonomics
Overexertion injuries account for approximately 33% of all worker injuries, highlighting the need for effective lifting assessment tools such as
The “Dantzig Effect” For Innovation
Innovation often blooms in unexpected mindsets, as exemplified by George Dantzig’s remarkable experience with two statistics problems famously deemed unsolvable
Poka-Yoke: Best Tips for Error-Proof Processes
Did you know poka-yoke can greatly reduce defect rates and improve product quality? It does more than just lower mistakes.
GUI Design: the Fundamentals of Intuitive Interfaces
In the 1990s, Nielsen and Molich created 10 user interface guidelines. These guidelines are key in how we design graphic
Information Architecture (IA): Tips for Effective Information Structuring
Have you ever wondered why some websites are so easy to use and others are not? It often comes down
Formative vs Summative Usability Studies Explained
Have you ever wondered why some products are a joy to use while others aren’t? It all boils down to
Customer Experience (CX) vs User Experience (UX) in Product Design
Designers: do you know the difference between customer experience (CX) and user experience (UX) design? While this could be the
Ergonomics Study: Paraglider Parachute Extraction
Deploying a reserve parachute in paragliding is a critical yet complex task that involves several technical, environmental and human challenges.
