Graphical User Interface (GUI)

A Graphical User Interface (GUI) is a visual interface that allows users to interact with electronic devices through graphical elements such as icons, buttons, and menus, enhancing usability and accessibility. It plays a crucial role in product design and innovation by facilitating intuitive user experiences and streamlining interactions with software applications. By integrating research insights into GUI development, designers can create more engaging and efficient interfaces that meet user needs and preferences.