How to Sell Ice to Eskimos (aka Marketing Shenanigans)
Right then, let’s have a quiet word about the grubby business of marketing persuasion. As a nation, we pretend to
Brand Positioning
Brand positioning refers to the strategic process of defining and communicating a brand’s unique value proposition in relation to its competitors within the marketplace. It involves identifying the target audience, understanding their needs, and crafting a distinct brand identity that resonates with them. Effective brand positioning enhances customer perception, fosters brand loyalty, and ultimately drives market success.
“Once in a while…” Steve Jobs Iconic Product Design & Marketing
Among other Steve Jobs sentences, this one became product introduction history, with even some parodies, but there is much more
