“Once in a while…” Steve Jobs Iconic Product Design & Marketing
Among other Steve Jobs sentences, this one became Product Introduction history, with even some parodies, but there is much more
Brand Positioning
Brand positioning refers to the strategic process of defining and communicating a brand’s unique value proposition in relation to its competitors within the marketplace. It involves identifying the target audience, understanding their needs, and crafting a distinct brand identity that resonates with them. Effective brand positioning enhances customer perception, fosters brand loyalty, and ultimately drives market success.
