The Ames Window & Ames Room Illusion
The Ames window is a classic optical illusion, created by the American scientist Adelbert Ames Jr. in the 1940s. It
Behavioral Design
Behavioral design is a multidisciplinary approach that focuses on understanding and influencing human behavior through the intentional design of products, services, and environments. By integrating insights from psychology, sociology, and user experience, it aims to create solutions that align with users’ needs and motivations, ultimately enhancing engagement and satisfaction. This methodology not only fosters innovation but also drives more effective and sustainable outcomes in product development and user interaction.
Enshittification in Product Design and Modern Marketing
Enshittification outlines a lifecycle in platform design where user value is gradually extracted as dependency increases, presenting critical considerations for
Comics: Console Makes Couch Potatoes Sweat
Our smiling view on today’s news: A new interactive gaming device is launching soon in select western regions, targeting young
Nudge Marketing: Influencing Decisions Without Forcing Them
Nudge marketing leverages design and environment to encourage consumer behavior without coercion.[/caption] Nudge marketing beginnings: in 1956, a Chrysler engineer
Is LinkedIn Publishers’s Friend ? 9 Communication Pitfalls
The design of LinkedIns platform strategically undermines publishers organic reach while maximizing user retention and engagement for its own benefit.[/caption]
Modern Food Industry (parody from The Wing or the Thigh)
Every time you see high automation technical wonders in the food industry, remember this funny precursor 50+ years ago. In
Comics: How Packaging Sways Split-Second Choices
Our smiling view on today’s news: Shoppers typically spend only a brief moment evaluating a product before deciding whether to
45+ More Cognitive Science Tricks for Games and Marketing: Psychological and Engagement
Designing products that leverage human motivations fosters engagement through emotional feedback loops.[/caption] New product designs, innovations, and especially game mechanics
45+ Cognitive Science Tricks for Games and Marketing: Psychological and Engagement
Modern interactive entertainment design leverages social science principles to enhance player engagement and commercial success.[/caption] Where social science and data
45+ Science Tricks for Games and Marketing: Data-Driven and Statistical Tricks
Leveraging data analytics for innovative game design and marketing strategies.[/caption] In games and marketing, the application of psychological theory is