Augmented Reality (AR)

Augmented Reality (AR) is an interactive technology that overlays digital information, such as images, sounds, and data, onto the real-world environment, enhancing the user’s perception and interaction with their surroundings. In product design and innovation, AR facilitates immersive experiences, allowing designers and consumers to visualize and manipulate products in a virtual context before physical production. This technology also streamlines research and development processes by providing real-time feedback and insights, ultimately driving efficiency and creativity in the production cycle.