The “Lone Nut”, the “First Follower”, and the “Fast Follower” Strategies
In innovation, we are conditioned to celebrate the pioneer—the visionary who stands alone with a groundbreaking idea. This romantic image,
Marketing
Marketing related focused on product design, new product introduction and product life-cycle tips and methodologies
How to Sell Ice to Eskimos (aka Marketing Shenanigans)
Right then, let’s have a quiet word about the grubby business of marketing persuasion. As a nation, we pretend to
Marketing Product Life-Cycle Analyzer™
Our Marketing Life-Cycle Analyzer™ tool offers very significant value in product design, marketing, and innovation by providing real-time insights into
Competitive Analysis with Porter’s Five Forces
Did you know industries with easy entry often make less money and control less market? This interesting point shows why
A/B Testing: Best Methods For Data-Driven Decisions
Did you know that A/B testing can boost your conversion rates by up to 49%? This fact shows how important
Product Unique Selling Proposition (USP): Definition and Strategies
A Unique Selling Proposition (USP) is crucial for setting your business apart. It highlights what’s special about your product or
How to Price a New Product Based on Its Features and Benefits
Pricing your tech product based on what customers think it’s worth can boost your revenue by 30%. This fact shows
Minimum Marketable Product (MMP) vs MVP: Key Differences in Product Development
How can one distinguish between a product ready for market and a mere concept? Understanding the distinction between a Minimum
Maximize Profits with Accurate ROI Calculation Methods
Understanding ROI calculation is key in today’s market. It’s more than numbers—it’s about gauging how well your investments work. By
Market Pull & Technology Push: How to Combine for Innovative Designs
Finding the perfect mix of market needs and new tech is key in product design. This blend of what customers
Craft a Winning Value Proposition for Your New Product
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
Unveiling SWOT Analysis for the Product Design Process
Ever wondered why top brands always beat their rivals in product design? They use a strategic tool known as SWOT
