How to Sell Ice to Eskimos (aka Marketing Shenanigans)
Right then, let’s have a quiet word about the grubby business of marketing persuasion. As a nation, we pretend to
Product Branding
Product branding refers to the strategic process of creating a unique identity and image for a product in the marketplace, distinguishing it from competitors. This involves the development of a cohesive visual and verbal narrative, including elements such as logos, packaging, and messaging that resonate with target consumers. Effective product branding not only enhances consumer recognition and loyalty but also drives perceived value and influences purchasing decisions.
