Market Research

Market research is the systematic process of gathering, analyzing, and interpreting data about a target market, including consumer preferences, behaviors, and trends. This critical component of product design and innovation informs decision-making by identifying opportunities and challenges within the marketplace. Ultimately, effective market research enables organizations to align their products and strategies with consumer needs, enhancing competitiveness and driving successful outcomes.

Typical Phase-Gate product design process

The Phase-Gate project model

or design project management in a nutshell in organized or regulated industries Based on the Product Development process, usually call

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