How to Sell Ice to Eskimos (aka Marketing Shenanigans)
Right then, let’s have a quiet word about the grubby business of marketing persuasion. As a nation, we pretend to
Greenwashing
Greenwashing refers to the deceptive practice where companies exaggerate or falsely claim their environmental efforts to appear more sustainable than they actually are. This tactic often misleads consumers and stakeholders regarding the true ecological impact of a product or service. In product design and innovation, it undermines genuine sustainability initiatives by creating skepticism around authentic eco-friendly practices.
Greenwashing: A Gentleman’s 15 Best Tips to Exquisite Deception
Ah, so you’ve tired of the milquetoast morality of “genuine sustainability” (aka greenwashing)? You wish to ascend from the dreary
