The “Lone Nut”, the “First Follower”, and the “Fast Follower” Strategies
In innovation, we are conditioned to celebrate the pioneer—the visionary who stands alone with a groundbreaking idea. This romantic image,
Go-to-Market Strategy (GTM)
A Go-to-Market Strategy (GTM) is a comprehensive plan that outlines how a company will deliver its unique value proposition to customers and achieve competitive advantage in the marketplace. It encompasses market analysis, target audience identification, distribution channels, pricing strategies, and promotional tactics to effectively launch a product or service. By aligning resources and efforts, a GTM strategy aims to maximize market penetration and drive sustainable growth.
