Where an MBA is (also) needed
Fun time, seriously. “You don’t understand, I have an MBA.”, but this is the tone of the lady that makes
Cross-Functional Collaboration
Cross-functional collaboration refers to the cooperative effort among diverse teams or departments, such as design, engineering, marketing, and production, to achieve a common goal in product development. This approach leverages the unique expertise and perspectives of each discipline, fostering innovation and enhancing problem-solving capabilities. By breaking down silos, cross-functional collaboration accelerates the product design process and improves overall outcomes, ensuring that all aspects of the product lifecycle are considered.
Video Meeting … on a Roller Coaster
Footage maybe done only for the video, maybe true, fun anyway. Next time somebody advocates for more home office, look
Maarten Baas People’s Clock
Maarten Baas’s People’s Clock is a permanent art installation unveiled in April 2026 in Lounge 1 of Amsterdam Schiphol Airport,
The “Crab Mentality” in Marketing, Product Design and Innovation
The Crab mentality (“crabs in a bucket”) is a psychological and social phenomenon where members of a group attempt to
Product Value Analysis Overview
Product value analysis (VA) plays in enhancing operational efficiency across various industries, not only including physical product development but also
Engineering Change Order (ECO): Best Practices to Minimize Disruption and Cost
The Engineering Change Order (ECO) process is an important aspect of modern manufacturing environments, significantly impacting both operational efficiency and
Red Teaming for Product Design
Red Teaming is the structured process in which an independent group, known as the “Red Team,” adopts the perspective of
English For Foreigners – Avoid Brits Traps
British English can be confusing for non-native speakers because politeness often leads to indirect language, making it hard to know
Unveiling SWOT Analysis for the Product Design Process
Ever wondered why top brands always beat their rivals in product design? They use a strategic tool known as SWOT