Système d'information géographique (SIG)

A Geographic Information System (GIS) is a technological cadre that enables the collection, analysis, and visualization of spatial and geographic data to inform decision-making processes. In product design and innovation, GIS facilitates the identification of market trends, consumer behaviors, and environmental factors by mapping data geographically. This spatial analysis enhances research and production strategies by optimizing resource allocation, site selection, and logistical planning.

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