Heart Rate Monitoring
To measure a user’s physiological response to a product or experience.
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Human-Centered Design
To create products and services that are desirable, feasible, and viable by focusing on the needs of the user.
Gamification
To apply game-design elements and principles in non-game contexts.
Geomarketing
To use geographic data to make marketing decisions.
Error Guessing
To identify defects in software by anticipating errors that are likely to occur.
Fitts’ Law
To predict the time it takes to move to a target area.
Defects Per Million Opportunities (DPMO)
A key metric in Six Sigma used to measure the performance of a process.
Demand Generation
The marketing process of building awareness and interest in a company’s products and services.
Correlation Analysis
A statistical method used to evaluate the strength and direction of the linear relationship between two quantitative variables.
Crazy 8’s
A core method in Design Sprints where participants sketch eight different ideas in eight minutes.
