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Methodologies

Pitiful marketing technics used (or not) in product designs

Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will be attracted by these short-term technics rather than looking at how to avoid these and create value in their...

Keep low profile with acronyms when designing

We all came along once in a while with a nice & technical PowerPoint to read, where damn, there were 2 to 3 acronyms per sentence. Although each of them would be understandable separately, the slides were just ridiculous,...

The Phase-Gate project model

or design project management in a nutshell in organized or regulated industries Based on the Product Development process, usually call the "phase process", "gate model" or "phase-gate model", is a practical implementation of the V model. Usually, driven by the Project Manager,...

“once in a while…” Steve Jobs, 2007 … product design, marketing, it has them all

Among other sentences, this one became Product Introduction history, with even some parodies, but there is much more than this communication technic here. The tools and the coherence between product in-house brainstormings, and later market arguments are our topic...

Organize like F1 pros (SMED teamwork)

Want to increase production & team efficiency in a lean way with SMED? Want to achieve the shortest cycle time (with a lot of human resources)? Follow the organization of F1 pros from the RedBull team: SMED in Formula 1...

Modern communication issues (parody)

One may think modern tools help to get understood at work ... well ... not always. When modern tools deserve communication. These guys made a great parody of what a conference call could be is frequently. Among others, you will...
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