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最小可销售产品 (MMP) vs MVP:产品开发的主要区别

最小可销售产品(MMP)与最小可行产品(MVP)

How can one distinguish between a product ready for market and a mere concept? Understanding the distinction between a Minimum Marketable Product (MMP) and a Minimum Viable Product (MVP) is fundamental. This knowledge can significantly influence your approach to product development and its lifecycle management.

最小可销售产品(mmp)与最小可行产品(mvp)
最小可销售产品(mmp)与最小可行产品(mvp)
  • The Minimum Viable Product (MVP) is all about testing business ideas with little work and money. It’s simple but works, letting early users give important feedback. Big names like Spotify and Airbnb used the MVP way to try their concepts fast. They changed their plans based on what real users said.
  • The Minimum Marketable Product (MMP), however, builds on what the MVP proves works. It uses user suggestions and extra features. A great example is the first iPhone 2007 年由 苹果.它的出现满足了客户的需求,并立即在市场上脱颖而出。

What implications do these two approaches have from project initiation to achieving market success? Recognizing their significance can accelerate market entry, enhance user engagement, and cultivate brand loyalty. This exploration clarifies how MMP and MVP influence the pathway to product success.

了解最小可行产品(MVP)

什么是 MVP? MVP 是产品的最简单形式,但仍能吸引早期用户。就拿一个送餐应用程序来说,它只有足够的订餐和跟踪功能。它的目的是少花钱多办事,在不花太多钱的情况下,快速了解产品创意是否可行。

请阅读我们关于 MVP 的详细文章:

最小可销售产品(MMP)与最小可行产品(MVP)

在产品开发中,MMP 和 MVP 都很关键。但是,它们的目标不同。了解它们的区别有助于制定成功的战略。它可以降低风险,帮助产品在市场上取得成功。

 

MMP 与 MVP 的主要区别

MVP refers to the creation of a basic product aimed at learning and validating concepts. This could be a prototype designed to gauge consumer interest in the product idea. On the other hand, MMP represents a more comprehensive offering, prepared for market entry. It is constructed to fulfill user requirements and facilitate rapid deployment with the essential features.

MVPs serve primarily as testing tools for assessing market demand. MMPs, in contrast, present a more polished solution. They provide an excellent 用户体验 alongside an 直观的界面. The goal of MMPs is to deliver a valuable product swiftly, avoiding unnecessary complexities.

从 MVP 到 MMP

Mvp to mmp
Transitioning from mvp to mmp emphasizes user feedback and design refinement for broader market impact.

Transitioning from MVP to MMP requires meticulous preparation. The development of an MVP typically spans a duration of 3-4 months. This phase revolves around understanding user expectations and refining the product accordingly. Once testing is complete, you can progress to creating an MMP. This iteration is designed for broader distribution.

The initial task involves identifying the unique attributes that distinguish the product. Following this, prioritize exceptional design and assess usability. An MMP should offer significant value to users while maintaining simplicity. This strategy allows businesses to penetrate the market rapidly and reduce costs.

The MVP phase is instrumental in collecting valuable data and initiating development. Conversely, the MMP focuses on delivering a straightforward yet impactful product to the end-user. Such a strategy mitigates potential risks while ensuring satisfaction for both users and the organization.

 

常问问题

什么是小额供资和微型企业方案?

小额供资和微型企业方案,或 最小可销售产品它包括用户反馈,以便为产品销售做好准备。它的目标是提供良好的用户体验,并在市场上站稳脚跟。

MMP 与 MVP 有何不同?

MMP 是 MVP 的下一步,更加关注用户和全面进入市场。它增加了一些功能,使产品更加完整并具有竞争力。

为什么 MMP 概念在产品战略中很重要?

MMP 至关重要,因为它不仅要证明一个想法,还要提供一个完整的、可销售的产品。这样,用户会更高兴,成功的机会也更大。

从 MVP 过渡到 MMP 的步骤是什么?

从 MVP 到 MMP 意味着要收集大量反馈、明智地选择功能、完善设计并进行全面测试。它能确保产品为市场做好准备。

最小可销售产品(mmp)与最小可行产品(mvp)
最小可销售产品(mmp)与最小可行产品(mvp)

Glossary of Terms Used

Minimum Marketable Product (MMP): 一种具有最少功能集的产品,可为早期采用者提供价值,为未来发展提供反馈,同时最大限度地减少进入市场所需的时间和资源。

Minimum Viable Product (MVP): 产品的基础版本,仅包含满足早期用户需求并收集反馈意见以供未来开发的基本功能。其目标是以最少的资源和时间投入来验证关于客户需求的假设。

User experience (UX): 用户与产品、系统或服务交互时的整体满意度和感知,涵盖整个交互过程中的可用性、可访问性、设计和情感反应。

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    1. Teagan Wiegand

      很好地解释了 MVP 和 MMP 之间的区别,但如果能举出一些因跳过 MVP 阶段而失败的产品的真实案例,会更有帮助,这也突出了初始测试阶段的重要性。

    2. 查娅-施罗德

      应避免的常见陷阱。

    3. Stevie

      sometimes an MMP may be a better starting point than an MVP in product development?

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