How to Price a New Product Based on Its Features and Benefits
Pricing your tech product based on what customers think it’s worth can boost your revenue by 30%. This fact shows how important smart pricing is. A good strategy for pricing […]
Marketing
Marketing is the process of creating value for a company through the creation and distribution of products or services. It includes the identification of customer needs and desires, the development of a unique offering, and the creation of a plan to reach customers with that offering, and as such is generally the first and the last step on a Product Development project
Minimum Viable Product (MVP) in Product Development: Best Tips
:Did you know Amazon first sold used college textbooks? Now, they sell millions more items. This only shows one aspect of the power of the Minimum Viable Product (MVP). It
Best 2 LEGO Lean Creative Advertisings & Free Ideation Game
2Free Pro Ideation Game inside! For 70 years, the Danish Lego company has produced the most famous toy on earth. Not only are these bricks a nice technical tolerancing challenge
Customer Experience (CX) vs User Experience (UX) in Product Design
Designers: do you know the difference between customer experience (CX) and user experience (UX) design? While this could be the learning of a full life, here are some basics. The
Great 7 Phases of Product Life-Cycle Design
No Designer or Product Manager will forget the end customer using the product for its primary function. But providing added value to all actors in the product chain + in
Jack Of All Trades: Versatility in Product Design ?
Versatility in Product Design is risky: by trying to combine too many features, the risk is to obtain either a complicated product, fragile, costly or reaching none of the intended
Great 10 Logo Design Tips You Will Use
A great video from Aaron Draplin & LinkedIn Learning about logo design and the necessary ideas and concepts research. Many tips given are also applicable to any creative process and
Pitiful marketing technics used (or not) in product designs
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will be attracted by these short-term technics rather than looking at
Keep low profile with acronyms when designing
We all came along once in a while with a nice & technical PowerPoint to read, where damn, there were 2 to 3 acronyms per sentence. Although each of them
Next Product Evolution – 5 Best Tips How To
So your product is out, top-notch, and well-established so is the brand? And now what? Now comes the time for Product Evolutions to stay ahead on top of the wave.
Best Packaging Design for Good Shelf Positioning
Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for the Packaging Design: breakfast cereals or milk are by nature
“Once in a while…” Steve Jobs Iconic Product Design & Marketing
Among other Steve Jobs sentences, this one became Product Introduction history, with even some parodies, but there is much more than this communication technique here. The tools and the coherence