A specialist public university focused on digital media and design. Known for its industry connections and innovative approach to creative education.
Address: 6 Penrose Way, Greenwich Peninsula, London, SE10 0EW, United Kingdom
Digital Media, Design, Fashion
Domains taught:
- AI and Machine Learning, Computer Vision, Ergonomics and UX, Industrial Design, Manufacturing, Software Engineering, Sound Engineering
Diplomas*:
- Bachelor, Master
Status:
- Public
Partnerships:
Strong links with creative and digital industries in London. Emphasis on industry projects, placements, and entrepreneurial skills.
Research:
Practice-based research and innovation in digital media, design, fashion, and broadcasting. Focus on emerging technologies and creative practice.
Famous Alumnis:
David Bowie (attended predecessor Bromley School of Art), Stella McCartney (attended predecessor), Peter Richardson
International recognition**:
Number of staff***:
500
Current students***:
2600
Foreign students***:
20%
Cumulative former students***:
15000
Pros
Specialist in digital media and design, strong industry links, iconic modern building, located in a creative hub.
Cons
Highly specialized, limited range of subjects outside creative digital fields.
Best For
Students passionate about digital media, design, fashion, or broadcasting, seeking an industry-focused, innovative, and creative education in London.
Most Similar Schools Locally
- Where this university leans on sound engineering, ergonomics and UX and industrial design, Goldsmiths, University of London does the same, and it is far larger, with about 10,500 students against roughly 2,600 here, and is also a public institution.
- Bath Spa University follows much the same lines as this institution, with sound engineering, industrial design and AI and machine learning as common ground, and it covers life sciences and data analytics as well, and is far larger, with about 8,000 students against roughly 2,600 here.
- Another national school that puts computer vision, AI and machine learning and software engineering at the centre is Abertay University, and it is also a public institution and also offers doctoral programmes.
- Where this institution leans on sound engineering, industrial design and AI and machine learning, University of West London does the same, and it is also a public institution and also offers doctoral programmes.
- Think of University of Brighton when industrial design, manufacturing and software engineering is the priority: it covers ecology and sustainability and materials as well, and is far larger, with about 20,000 students against roughly 2,600 here.
Most Similar Schools Abroad
- IT University of Copenhagen offers an international parallel to this institution, with ergonomics and UX, computer vision and AI and machine learning as common ground; it is also a public institution and also offers doctoral programmes.
- Abroad, Escola Superior Politècnica TecnoCampus (Spain) covers industrial design, computer vision and manufacturing in a comparable way, and it is slightly smaller, at about 1,800 students against roughly 2,600 here, and is also a public institution.
- DigiPen Institute of Technology (the United States) works on the same fields as this university, chiefly sound engineering, industrial design and computer vision; it is private, whereas this university is public, and also offers associate degree programmes.
- Abroad, LCI Barcelona (Spain) covers industrial design, computer vision and AI and machine learning in a comparable way, and it is private, whereas this university is public, and also offers diploma programmes.
- Cégep de Jonquière in Canada shares the sound engineering, industrial design and manufacturing orientation of this university, and it also offers diploma programmes and covers automation and electrical and electronics as well.
*our own picks (our criteria: a mix between domains, diploma delivered, reputation and size), but obviously too many criteria for an apple-to-apple ranking.
- Agile Methodology, Creative Design Strategies, Design Thinking, Digital Marketing, Innovation, Prototyping, User experience (UX), User Interface (UI)
*: without any judgment of the quality, readers are strongly encouraged to check the official status of the exact diploma envisioned as many universities have a mix of recognized diplomas, not recognized, “co-delivered,” “equivalent to”, “some pathways” (…), can change over time, and can be named differently from one country to another.
**: international reputation: is based on some criteria that do not mean much in some domains or specialties (number of researchers, of scientific publications, on budget ….). Our approximate 1-4 scale:
- known locally
- known locally and internationally
- is listed in some of the world university’s classifications
- is listed among the 20 firsts in some of world university’s classifications
***: estimated numbers, based on online sources and/or feedbacks. The numbers can vary greatly depending on school organisation (ex.: school is part of a group, it employs internal staff or external consultants or has public staff without employing them …). Refer to all the links provided to have accurate and updated numbers.
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