Dark Matter

In the context of product design and innovation, “Dark Matter” refers to the unseen and often unrecognized factors that significantly influence the development process, such as organizational culture, implicit knowledge, and unarticulated user needs. These elements, while not immediately visible, play a crucial role in shaping the effectiveness and creativity of research and production efforts. Acknowledging and addressing Dark Matter can lead to more holistic and successful product outcomes by fostering a deeper understanding of the underlying dynamics at play.