Méthodologies : Idéation, Résolution de problèmes

Figure Storming (Rolestorming with well-known figures)

Remue-méninges, Créativité, Collaboration interfonctionnelle, Pensée conceptuelle, Conception centrée sur l'humain, Idéation, Innovation, Expérience utilisateur (UX), User-Centered Design

Figure Storming (Rolestorming with well-known figures)

Remue-méninges, Créativité, Collaboration interfonctionnelle, Pensée conceptuelle, Conception centrée sur l'humain, Idéation, Innovation, Expérience utilisateur (UX), User-Centered Design

Objectif :

A brainstorming technique where participants adopt the persona of a well-known figure (e.g., a famous innovator, a historical figure, a fictional character) and generate ideas from that perspective.

Comment il est utilisé :

Participants choose or are assigned a well-known persona and then brainstorm ideas or solutions as if they were that person, considering their traits, knowledge, and approach.

Avantages

Helps break free from personal préjugés and ingrained thinking patterns; encourages more creative and out-of-the-box ideas; can be fun and engaging.

Inconvénients

Effectiveness depends on how well participants can embody the chosen personas; some personas might not be relevant to the problem at hand; could lead to less practical ideas if not grounded.

Catégories :

Idéation, Résolution de problèmes

Idéal pour :

Generating creative ideas by adopting the perspective and characteristics of a well-known individual.

Figure Storming can be effectively utilized in the ideation phase of product design and innovation processes across various industries such as technology, fashion, automotive, and healthcare, where creative brainstorming is essential to developing new concepts. For instance, a team designing portable health tech could adopt the persona of Steve Jobs to explore revolutionary features, pushing the boundaries of functionality and user experience seen in Apple’s ecosystem, while a fashion design team might embody Coco Chanel to appreciate timeless elegance and innovation in materials and style. Participants typically include cross-disciplinary teams such as designers, engineers, marketing strategists, and even stakeholders from different sectors who can provide diverse viewpoints when embodying different figures. By engaging in this method, teams can bypass conventional thinking patterns and preconceived notions regarding product limitations. This encourages a playful atmosphere that leads to unexpected ideas, as team members leverage the idiosyncrasies, problem-solving skills, and innovative approaches of the personas they represent. Organizations aiming to cultivate a culture of innovation often promote such methodologies in workshops, brainstorming sessions, or design sprints, making it a strategic tool conducive to encouraging collaboration and tapping into the imaginative potential of diverse teams.

Principales étapes de cette méthodologie

Choose or assign a well-known persona relevant to the problem.
Research key traits, knowledge, and approaches of that persona.
Brainstorm ideas or solutions as if you were that persona.
Encourage participants to react to each other's ideas from their chosen persona's viewpoint.
Document all ideas generated during the session without criticism.
Evaluate and refine ideas considering the personas’ perspectives afterward.

Conseils de pro

Incorporate historical context and challenges faced by the chosen figure to enrich discussions and uncover unconventional solutions.
Encourage participants to adopt not only the figure's persona but also their decision-making criteria, leading to more authentically innovative ideas.
Use props or visuals representing the figure's work or achievements to stimulate imagination and create a more immersive brainstorming experience.

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