Greenwashing: Die 15 besten Tipps eines Gentlemans zur exquisiten Täuschung
Ah, Sie haben also genug von der schwächlichen Moral der „echten Nachhaltigkeit“ (auch bekannt als Greenwashing)? Sie möchten aus der trostlosen
Greenwashing
Greenwashing refers to the deceptive practice where companies exaggerate or falsely claim their environmental efforts to appear more sustainable than they actually are. This tactic often misleads consumers and stakeholders regarding the true ecological impact of a product or service. In product design and innovation, it undermines genuine sustainability initiatives by creating skepticism around authentic eco-friendly practices.
