Wie man Eis an Eskimos Verkauft (oder Marketing-Spielereien)
The intricate interplay of deceptive marketing techniques as a refined art form in product design and innovation.[/caption] Right then, let’s
Greenwashing
Greenwashing refers to the deceptive practice where companies exaggerate or falsely claim their environmental efforts to appear more sustainable than they actually are. This tactic often misleads consumers and stakeholders regarding the true ecological impact of a product or service. In product design and innovation, it undermines genuine sustainability initiatives by creating skepticism around authentic eco-friendly practices.
Greenwashing: Die 15 besten Tipps eines Gentlemans zur exquisiten Täuschung
Mastering the art of greenwashing in product design and marketing.[/caption] Ah, so you’ve tired of the milquetoast morality of “genuine
