最小可销售产品 (MMP) vs MVP：产品开发的主要区别

How can one distinguish between a product ready for market and a mere concept? Understanding the distinction between a Minimum Marketable Product (MMP) and a Minimum Viable Product (MVP) is fundamental. This knowledge can significantly influence your approach to product development and its lifecycle management.

• "(《世界人权宣言》) 最小可行产品 (MVP）就是用很少的工作量和资金来测试商业创意。它简单而有效，让早期用户提供重要反馈。Spotify 和 Airbnb 等大公司都采用 MVP 的方式来快速尝试他们的概念。他们根据真实用户的意见改变计划。
• "(《世界人权宣言》) 最小可销售产品 (然而，MMP 是在 MVP 已证明有效的基础上发展起来的。它利用用户的建议和额外功能。一个很好的例子是第一个 iPhone 2007 年由 苹果.它的出现满足了客户的需求，并立即在市场上脱颖而出。

What implications do these two approaches have from project initiation to achieving market success? Recognizing their significance can accelerate market entry, enhance user engagement, and cultivate brand loyalty. This exploration clarifies how MMP and MVP influence the pathway to product success.

了解最小可行产品（MVP）

什么是 MVP？ MVP 是产品的最简单形式，但仍能吸引早期用户。就拿一个送餐应用程序来说，它只有足够的订餐和跟踪功能。它的目的是少花钱多办事，在不花太多钱的情况下，快速了解产品创意是否可行。

请阅读我们关于 MVP 的详细文章：

最小可销售产品（MMP）与最小可行产品（MVP）

在产品开发中，MMP 和 MVP 都很关键。但是，它们的目标不同。了解它们的区别有助于制定成功的战略。它可以降低风险，帮助产品在市场上取得成功。

MMP 与 MVP 的主要区别

MVP refers to the creation of a basic product aimed at learning and validating concepts. This could be a prototype designed to gauge consumer interest in the product idea. On the other hand, MMP represents a more comprehensive offering, prepared for market entry. It is constructed to fulfill user requirements and facilitate rapid deployment with the essential features.

MVPs serve primarily as testing tools for assessing market demand. MMPs, in contrast, present a more polished solution. They provide an excellent 用户体验 alongside an 直观的界面. The goal of MMPs is to deliver a valuable product swiftly, avoiding unnecessary complexities.

从 MVP 到 MMP

Transitioning from MVP to MMP requires meticulous preparation. The development of an MVP typically spans a duration of 3-4 months. This phase revolves around understanding user expectations and refining the product accordingly. Once testing is complete, you can progress to creating an MMP. This iteration is designed for broader distribution.

The initial task involves identifying the unique attributes that distinguish the product. Following this, prioritize exceptional design and assess usability. An MMP should offer significant value to users while maintaining simplicity. This strategy allows businesses to penetrate the market rapidly and reduce costs.