Marketing contextuel
A marketing strategy that delivers targeted advertising and content to users based on their recent and relevant context, such as their location, search history, or
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Cornell Musculoskeletal Discomfort Questionnaires
A self-administered survey tool used to collect data on the location, frequency, and severity of musculoskeletal discomfort experienced by individuals.
Clinical Trials
Research studies performed on people that are aimed at evaluating a medical, surgical, or behavioral intervention.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.
L'histoire de la marque
The use of a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share
Test des copains
Technique de test informelle dans laquelle un développeur et un testeur travaillent ensemble comme des "copains" pour tester une unité ou un module de code.
Capability Analysis
A statistical tool used to assess the ability of a process to meet customer specifications or requirements.
Brand Equity
The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service
Analogical Thinking
A problem-solving technique that involves using an analogy—a comparison between two things—to find a solution to a problem.
Artifact Analysis
A research method that involves the systematic examination of the material objects or ‘artifacts’ of a culture or group.
