"Não é um bug, é um recurso" - Guia rápido para profissionais de marketing e designers iniciantes
A frase “Não é um bug, é um recurso” surgiu como uma expressão notável nas áreas de software
Diferenciação de Produto
Product differentiation refers to the process of distinguishing a product from others in the market by highlighting unique features, benefits, or attributes that appeal to specific consumer needs. This strategic approach aims to create a competitive advantage, enabling a brand to stand out and foster customer loyalty. By effectively communicating these differences, companies can enhance perceived value and justify premium pricing.
Análise Competitiva com as Cinco Forças de Porter
Did you know industries with easy entry often make less money and control less market? This interesting point shows why
Proposta Única de Venda (USP) do Produto: Definição e Estratégias
https://youtu.be/XQfI7yeGCfY A Unique Selling Proposition (USP) is crucial for setting your business apart. It highlights what’s special about your product
Como precificar um novo produto com base em suas características e benefícios.
Pricing your tech product based on what customers think it’s worth can boost your revenue by 30%. This fact shows
Elabore uma proposta de valor vencedora para o seu novo produto.
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
Técnicas de marketing lamentáveis usadas (ou não) em projetos de produtos
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will
Marketing nas prateleiras
There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and
Próxima evolução do produto – 5 dicas essenciais de como fazer
So your product is out, top-notch, and well-established so is the brand? And now what? Now comes the time for
Melhor design de embalagem para um bom posicionamento na prateleira.
Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for