'버그가 아니라 기능입니다' - 마케팅과 디자인 실력이 부족한 사람들을 위한 치트 시트
The phrase “It’s not a bug, it’s a feature” has emerged as a notable expression in the fields of software
제품 차별화
Product differentiation refers to the process of distinguishing a product from others in the market by highlighting unique features, benefits, or attributes that appeal to specific consumer needs. This strategic approach aims to create a competitive advantage, enabling a brand to stand out and foster customer loyalty. By effectively communicating these differences, companies can enhance perceived value and justify premium pricing.
포터의 5가지 경쟁요인을 활용한 경쟁 분석
Did you know industries with easy entry often make less money and control less market? This interesting point shows why
제품 고유 판매 강점(USP): 정의 및 전략
https://youtu.be/XQfI7yeGCfY A Unique Selling Proposition (USP) is crucial for setting your business apart. It highlights what’s special about your product
신제품의 특징과 장점을 바탕으로 가격을 책정하는 방법
Pricing your tech product based on what customers think it’s worth can boost your revenue by 30%. This fact shows
신제품을 위한 성공적인 가치 제안을 만드세요
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
제품 디자인에 사용된 (혹은 사용되지 않은) 한심한 마케팅 기법
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will
Marketing on the shelf
There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and
차세대 제품 진화 - 최고의 5가지 팁
So your product is out, top-notch, and well-established so is the brand? And now what? Now comes the time for
진열대에서 좋은 위치를 차지할 수 있는 최고의 포장 디자인
Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for