「バグではなく、仕様です」貧乏マーケターとデザイナーのためのチートシート
It's not a bug, it's a feature（それはバグではなく、機能だ）」というフレーズは、ソフトウェアの分野で注目すべき表現として登場した。
製品差別化
Product differentiation refers to the process of distinguishing a product from others in the market by highlighting unique features, benefits, or attributes that appeal to specific consumer needs. This strategic approach aims to create a competitive advantage, enabling a brand to stand out and foster customer loyalty. By effectively communicating these differences, companies can enhance perceived value and justify premium pricing.
ポーターの5つの競争要因を用いた競争分析
Did you know industries with easy entry often make less money and control less market? This interesting point shows why
製品の独自の販売促進ポイント（USP）：定義と戦略
https://youtu.be/XQfI7yeGCfY A Unique Selling Proposition (USP) is crucial for setting your business apart. It highlights what’s special about your product
新製品の機能とメリットに基づいて価格を設定する方法
Pricing your tech product based on what customers think it’s worth can boost your revenue by 30%. This fact shows
新製品のための魅力的な価値提案を作成する
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
製品デザインに用いられた（あるいは用いられなかった）お粗末なマーケティング手法
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will
店頭でのマーケティング
There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and
次世代製品開発のための5つのベストヒント
So your product is out, top-notch, and well-established so is the brand? And now what? Now comes the time for
Best Packaging Design for Good Shelf Positioning
Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for